Schedule

08:00 - 09:20	Coffee break + registration
09:20 - 09:30	Official welcomeBogdan Iordache - Wembrio
09:30 - 10:00 7	Shaping the Future: Entrepreneurship & the Next Wave of Internet Opportunities Ramu Yalamanchi - Hi5	How can you identify and pursue consumer Internet ideas that can touch the World? What are the entrepreneurial qualities that will increase your chances of success? Come learn about an approach to help identify promising consumer Internet ideas and to start realizing them.
10:00 - 10:30 8	How big is blogging really?Bostjan Spetici - Zemanta	What is blogging representing right now in the context of the whole conversational media landscape? Is it growing or declining? Is there really 300M of them and are there really only 30k you should know about?
10:30 - 11:00	Startup corner presentationsRaluca Georgescu - Wembrio	All our Startup Corner finalists will have a 5 minute presentation in front of all attendees for presenting their businesses and apps.
11:00 - 11:30	Coffee break
11:30 - 12:00 4	The future of location based services is not what you think it will be Patrick de Laive - The Next Web	"Location Location Location" is what you hear everywhere around you. Badges, virtual presents seem to take over the (marketing) world. LBS is just at the beginning and the landscape will look totally different before you know it. The future of location based services might not be what you think it is.
12:00 - 12:30 14	Think global, act local: why 'one size fits all' won't work in the apps marketYves Tyrode - Orange	Applications have a world of their own. Discover the applications’ eco-system and find out which is the newest distribution channel for developers to promote their applications. How can you be a part of it? How can it help develop your ideas? What are you benefits? All this and more during a revealing presentation on mobile applications.
12:30 - 13:00 4	An open web for allChristian Heilmann - Yahoo Developer Network	Building products for the web is more and more turning into building products with the web. Companies share their knowledge, infrastructure and products with budding entrepeneurs. Learn how to easily build prototypes, proofs of concept and start a scalable product by using what is available for free and get known by sharing your data.
13:00 - 14:30	Lunch (powered by HTC)	HTC phone launch taking place at the 2nd floor, limited number of guests.
14:30 - 15:00 9	You've got a great app, now all you need are customersKaty Turner - Eden Ventures	Having a great app is not enough for a successfull business. You have to develop your product, manage user experience and market it in order to get customers.
15:00 - 15:30 9	Building a successful local mobile appLuka Abrus - Shoutem	Location on mobile is hot at the moment. What are the best LBS mobile apps and does perfect one, has yet to come? How existing apps are not serving needs of local communities and why Groupon clones are so successful. Location based services are chance for local social media to score over global players.
15:30 - 16:00 6	Panel: Big exits, great storiesVictor Kapra (moderator), Alexandru Costin, Alexandre Almajeanu, Alexis Bonte, Mark Randall	Four great entrepreneurs that have built very different businesses and have taken totally different strategies come to share their business stories and experience on how to build and sell your company..
16:00 - 16:30	Coffee break (powered by Adobe)	Just a quick reminder of the Adobe workshop starting right after the break.
16:30 - 17:00 8	5 steps for building an investible startupAlex Hoye - Latitude	Alex has co-founded, financed and advised several startups, acting both as an investor and entrepreneur. He has a unique and live perspective on what it takes to build a startup ... And importantly, make it investable.
17:00 - 17:30 4	Growing and financing technology businesses - a personal journeyAlex van Someren - UKTI	Alex van Someren he has founded and grown four IT companies. He secured £15m in VC, raised almost £110 million in cash at IPO, delivered £25m in profitable annual sales, bought four businesses, and sold his own company to a Fortune 500 buyer. Alex will explain how common sense, hard work, smart colleagues and luck were all responsible for his success to date.
17:30 - 18:00 4	Panel: The Seedcamp experienceEmi Gal (moderator), Reshma Sohoni, Bostjan Spetici, Felix Fidelsberger, Kris Hiiemaa, Vladimir Oane	Seedcamp is the most well-known and appreciated web entrepreneurship program in Europe. Some of Seedcamp top winners, along with CEO Reshma Sohoni, will discuss over the mission and accomplishments of Seedcamp.
21:00 - 05:00	Adobe's chill out & party	Great party going on at Kulturhaus for all the How to Web attendees, featuring East Roots and Guess Who, also large lounge available. Come and network with your peers in a more relaxed way, and also party Adobe-style ! Very close to the conference venue, limited free drinks available.

08:00 - 09:30	Coffee break
09:30 - 10:00 5	European Entrepreneurs - the recipe for successReshma Sohoni - Seedcamp	Beeing an European web entrepreneur has it's ups and downs. But focusing on your Passion, Customer Thinking and Execution will always get you closer to your goal.
10:00 - 10:30 3	Back to the future of TVEmi Gal - Brainient	How are we going to consume TV in the future, and what opportunities GoogleTV, internet connected TVs and other similar platforms open up for advertisers? Emi takes us back to the future of TV in an insightful presentation focused on one thing only: ROI.
10:30 - 11:00 7	How to scale your start-up internationallyKris Hiiemaa - ERPLY	Going international is not just a question about how to advertise your business even more. For each new market you've got to understand your new customer, set up distribution channels and sales strategies, finance your expansion, while keeping base costs as low as possible. Kris will present his own approach, based on his experience with ERPLY.
11:00 - 11:30	Coffee break
11:30 - 12:00 6	Building the urban operating systemFelix Petersen - Nokia
12:00 - 12:30 4	Three Clever Tricks to Triple Your Startup's Chance of SuccessMark Randall - Adobe	What is a startup and what are the pitfalls in bringing one to life? How can you avoid a painful, embarrassing, expensive death of your dream? What resources can you access and what is the best exit? Find all of this out from Mark Randall Adobe’s Chief Strategist for Digital Media, a silicon valley angel investor and a serial entrepreneur on hiatus. Mark's career conceiving, designing and marketing innovative technology spans nearly twenty years and three successful high-tech start-ups. He has fielded over a dozen world-class products which combined have sold over a million units and won a total of 14 Product of the Year, 12 Best of NAB, 7 Best of Comdex, 2 PC Magazine Technical Excellence awards, and one Emmy award. He also can do some cool magic tricks
12:30 - 13:00 7	How to get real: applying customer development in real lifeVladimir Oane - Ubervu	Getting from product to customers can be a very expensive endeavor. Customer development shouldn't be a black art and you should apply it all the time to find out your customers needs, to create a pricing strategy or to decide on what to build next.
13:00 - 14:30	Lunch
14:30 - 15:00 4	Bootstrapping: what matters, what doesn'tLaurent Feral-Pierssens - Silentale	Changing your lifestyle and focus, if only to do what we believe could change the world, is the first decision of a long series of risks that entrepreneurs take. Although bootstrapping a company is difficult, it is an extremely rewarding experience, if only for the lessons learned.
15:00 - 15:30 6	Getting your ducks in a row: how to ensure your technology business is ready for investmentGiles Hawkins - Orrick	Having an idea is one thing and having a company is another. Being in a suitable position for investment by an external investor, particular a VC firm, can be a challenge for start-ups. This discussion will focus on the relatively easy steps to ensure that you and your company are suitable for investment
15:30 - 16:00 7	Panel: Financing your companyCristina Alexandru (moderator), Ondrej Bartos (Credo Ventures), Katy Turner (Eden Ventures), Marius Ghenea, Alexandre Almajeanu	Local business angels and venture capital investors talk about their priorities when putting the money on the table: how do they evaluate the people, the vision and the business?
16:00 - 16:15	Startup competition resultsRaluca Georgescu - Wembrio
16:15 - 16:45	Coffee break
16:45 - 17:15 6	Essential sale skills for Entrepreneurs (and Geeks)Felix Fildesberger - Stupeflix	Bad Sales can Kill a web service or company. Felix will give you hands-on information on how to avoid the most common mistakes and start selling efficiently.
17:15 - 17:45 6	PR for startupsMike Butcher - TechCrunch	Any startup wants to get promoted as loud and often as possible, for getting faster to their clients or investors. Wondering how to do that without annoying anyone ?
17:45 - 18:15 6	Panel: Tech hubs around the worldVladimir Oane (moderator), Bostjan Spetici, Ramu Yalamanchi, Tony Kypreos, Vlad Stan, Radu Ticiu	From Bucharest to London, from Silicon Valley to Ljublijana, great tech hubs help web entrepreneurs to power up their businesses. What are the differenes, the benefits and the perspectives of each of them ?
18:15 - 18:30	Official endingBogdan Iordache - Wembrio
21:00 - 05:00	Webmosphere night	It aint over till it's over ! Another great evening party taking place at The Vault, in the old center of Bucharest, featuring a cool rock band called Dekadens. Take your time for making the most out of your How to Web experience. Limited free drinks available.